Why does the text say Sai Baba loves his own stories, and how does this benefit his devotees?

Chapter 36 explains that Sai Baba loves his own stories very much and, because of this, he "constantly provides memories of them." This act is not for his own sake but for the benefit of his followers. By making the author and the listener a "mere pretext," he orchestrates the telling and hearing of these narratives to fulfill the desires of his devotees. As detailed in Chapter 36, these stories are a vehicle through which he connects with people, removes their worldly miseries, and increases their thirst for devotion. His love for the stories is an expression of his love for his devotees and a mechanism to guide them toward spiritual welfare and happiness.