Why does the scripture criticize the pursuit of a conventional heaven, and what does it offer as a superior alternative?

Chapter 37 critiques the common desire for heaven, pointing out that many people praise it while considering the earth trivial. However, the text argues that such a heavenly abode, often attained through difficult sacrifices and penance, is merely a place for sensual enjoyment. It questions the value of such a place if it lacks the remembrance and chanting of God's name, like Govinda or Narayana. The superior alternative presented is not a physical location but a state of consciousness—the realization of the Virat (Cosmic) Self-form, which is free from all suffering, fear, and duality. This state is the true "heavenly world," accessible here and now by overcoming the ignorance that separates us from the divine.