Why does Sai Baba love his own stories, and what purpose do they serve for his devotees?

The source material explains that Sai Baba loves his own stories very much and, therefore, constantly provides memories of them. The purpose of these stories is multifaceted. As stated in Chapter 36, they are not just tales but are the "very water of self-bliss." Sai uses the telling and listening of these stories as a pretext to fulfill the desires of his devotees. He is described as a "complete supporter of spiritual goals," and by making the listener and speaker a mere medium, he bestows his grace, removes the misery of worldly existence, and helps fortunate souls achieve their own spiritual welfare.