Why does Chapter 37 seem to criticize the desire for a conventional heaven, even one attained through sacrifices and penance?

Chapter 37 critiques the pursuit of a conventional heaven because it is viewed as a spiritually shallow goal. The text questions the value of attaining a heavenly abode through difficult sacrifices and charity if that place lacks the remembrance of Lord Narayana. It dismisses such a heaven as "merely a place for sensual enjoyment" and pointedly asks, "Where there is no chanting of Govinda's name, what is the use of such a place?" This perspective suggests that any state, regardless of how pleasant, is ultimately worthless if it is devoid of true devotion and divine connection, making it no different from hell in terms of sensual distraction.