How does Sai Baba ensure his own stories are told and heard by his devotees?

Chapter 36 explains a unique process by which Sai Baba facilitates the telling of his own life story. The author states that it is not the speaker's ego or "I-ness" at work; rather, "the playful Sai himself takes over and makes his own qualities heard by his devotees through someone." The text further elaborates that Baba loves his own stories deeply and therefore constantly provides memories of them to his followers. In this way, as mentioned in Chapter 36, he makes the listener and speaker a mere pretext, using them as instruments to fulfill the desires of the devotees and ensure his legacy is passed on.