Can you explain the significance of chanting God's name, like 'Rama', as described in the teachings inspired by Sai Baba?

The teachings inspired by Sai Baba place immense value on the power of chanting God's name. Chapter 19 beautifully illustrates this through a song that extols the virtues of Rama's name. The text states that the repetition of Rama's name can stop the cycle of birth and death and ultimately lead one to become one with Brahman. It powerfully recounts the story of Walya Koli, a highway robber who was redeemed and transformed into the great sage Valmiki simply by chanting the name in reverse as 'Mara Mara'. This story shows that the name of Rama purifies even the fallen and brings deep spiritual gain. Sai Baba used the spontaneous singing of this song by a devotee to reinforce this very practice, showing its profound benefits.